Watch the video here:
(It’s a rough idea for a social media content format..)
Why do it?
The benefit for the brand is to diversify the social content and build on a brand that consumers are already warm to. It also provides a simple and cost effective competition mechanic which would increase both traffic and engagement.
The benefit for the brand’s social audience is more involvement with this much-loved and iconic brand.
How it works
The video would appear on Penguin social media sites i.e. Facebook and Instagram.
The video shows clues to a famous Penguin book title. Users put their guess in the comments to enter a prize draw for a special prize. On day one, viewers would see a short version, which expands day by day until the answer is revealed
The activity could be shown around a particular season or event i.e. Book Week
Other episodes:
Each visual story would include a reference to the classic Penguin cover design: the colour stripes and visual devices. This creates a satisfying sense of discovery for the viewer.
The clue format could be different – in my research I found the above to be most popular, but many different and intriguing puzzles are possible
Regarding its longevity, please swipe through a few thoughts below – the possibilities are endless:
What it might look like in situ:
Thanks for your time!
The format could run and run – Classics, Puffin, different genres such as music and film. It could be a great fun way to give Penguin’s audience contact with a beloved brand
The penguin is also available for other gigs. As you can see he is a versatile performer, well trained, well-read and with an extensive wardrobe. While he’s currently carrying a little extra timber, he can slim down should the role require it. His rates are surprisingly reasonable.
I’d love to get some feedback – please contact me on philip@circusdigital.com
If you feel that I should discuss this with someone else please dont hesitate to share with them, or to forward their details to me.
Many thanks for your time,
Philip